Video First: How to Drive Sales & Scale Trust in a Visual-First World

Video isn’t just content — it’s your silent salesperson, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey.  From lifestyle clips, to user-generated content to AI-powered demos and video podcasts, you’ll walk away knowing exactly what to create, where to share it, and how to use video smarter in 2026.

By the end of this session, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical, high-impact ways. Here’s what we’ll cover:

1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract, nurture, and convert your ideal customers.

2. Learn the three essential stages of video creation—pre-production, production, and post-production—with real-world guidance on how to plan, shoot, and polish your videos without stress or overthinking.

3. Discover how to create a multi-platform video strategy, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube, Instagram, Facebook, LinkedIn, your website, email, and more.

4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort.