From Referrals to Revenue: Marketing & Sales Game Changers Every Pool & Spa Business Needs in 2026

Pam Vinje, Small Screen Producer-
This seminar is laser-focused on helping established businesses rethink, retool, and revitalize how they attract and close new customers and grow the revenue from their current one—without losing the trust-based approach they’ve relied on for decades.
Today’s customers shop differently—and your old referral-based approach may not be enough. In this session, discover how to turn your website into a 24/7 lead machine, create video content that converts, run profitable Google & Meta ads, and use AI + automation to close more deals. Learn how to smooth out seasonal slumps, boost year-round revenue, and compete with tech-savvy competitors—without losing your personal touch.
In this session you will discover:
 1. How today’s pool and hot tub customers shop—and why your referral-based approach is no longer enough.
 2. How to turn your website into a 24/7 lead machine with AI, dynamic content, and mobile-first design.
 3. What kinds of videos drive sales—and how to produce them affordably.
 4. What works in 2026 and how to advertise smarter, not harder.
 5. How AI is helping local pool and spa companies answer phones, quote jobs, and follow up with speed (even after hours).
 6. Why follow-up matters more than your first impression—and how to automate without sounding like a robot.
 7. Combat feast-or-famine cycles with recurring offers and strategic re-engagement.