Modern Lighting: Boosting Profits in New Builds and Service Markets

Unlock the full profit potential of every backyard project. This session explores how lighting is no longer just an afterthought; it’s a strategic driver for both revenue and design appeal. Discover how to turn underutilized zones like water features, landscape lighting, and strip lighting into premium upgrade opportunities. We will dive into today’s most advanced lighting controls, from app-based systems to fully integrated automation platforms, giving you the flexibility to offer tailored solutions for every homeowner. Learn how to create multi-zone lighting environments with intuitive, single-touch control, and how to position these options to win in both the new construction and service/retrofit markets.