Where and How to Advertise Your Pool & Spa Store

With Scott Reynolds, The Get Smart Group

Put yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media, video, display ads, and more.

What do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print, radio, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement?

Join Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours.