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X-WR-CALDESC:Events for Mid America Show - Pool and Aquatics Training and Conferences
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DTSTART:20260308T070000
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DTSTART;TZID=America/Indiana/Indianapolis:20260114T073000
DTEND;TZID=America/Indiana/Indianapolis:20260115T123000
DTSTAMP:20260515T205050
CREATED:20250906T210246Z
LAST-MODIFIED:20251023T162017Z
UID:3603-1768375800-1768480200@midampool.com
SUMMARY:2026 Education Pass
DESCRIPTION:All courses require an Education Pass. One Pass will allow an attendee into ALL classes on Wednesday\, January 14  & Thursday\, January 15. \nCLICK HERE TO PURCHASE
URL:https://midampool.com/event/2026-education-update/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/10/MAPSS-Education-Pass-Logo.png
ORGANIZER;CN="Education Pass":MAILTO:Jocelyn@midamericashow.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T080000
DTEND;TZID=UTC:20260114T085000
DTSTAMP:20260515T205050
CREATED:20250908T223833Z
LAST-MODIFIED:20250925T174621Z
UID:3652-1768377600-1768380600@midampool.com
SUMMARY:Manufacturer Training: Poolside Tech's "The Attendant"
DESCRIPTION:This is a FREE training class for both current and perspective customers: Discover how to automate a mixed equipment pad using a single automation system\, regardless of the equipment manufacturer\, with no upgrades needed. In this class\, we will discuss what sets The Attendant apart from its competition. We will examine the system’s internal hardware\, the types of equipment wired to its various ports\, and how to test these hardware ports. Finally\, we will review and configure The Attendant automation system. To register\, click here.
URL:https://midampool.com/event/manufacturer-training-poolside-techs-the-attendant/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/Poolside-tech-1.png
ORGANIZER;CN="Keith Roberts%2C Poolside Tech":MAILTO:Keith@Poolside.Tech
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20241219T230813Z
LAST-MODIFIED:20251112T203731Z
UID:3072-1768381200-1768386600@midampool.com
SUMMARY:Water Chemistry- The Basics
DESCRIPTION:With Paul Gillio\, Solenis \nEmphasis on sanitizer levels and ph monitoring is well-known by most operators and service people. What is less well understood is how dependent successful pool management is on proper operation of filters\, circulation and other areas of chemical control. This seminar will demonstrate that proper control of all three factors: chemical\, biological\, and physical is needed to provide healthy clean water. At the conclusion of the seminar the service person or operator will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality.
URL:https://midampool.com/event/water-chemistry-the-fundamentals/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/webp:https://midampool.com/wp-content/uploads/2024/12/Basic-Water.webp
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20241219T231827Z
LAST-MODIFIED:20250918T232533Z
UID:3080-1768381200-1768386600@midampool.com
SUMMARY:Swimming Pool Leak Detection; Comprehensive Strategies for Identification and Repair
DESCRIPTION:With Darren Merlob\, LeakTronics- This course offers comprehensive training on the causes\, detection\, and repair of leaks in water systems\, with a specific emphasis on swimming pools and related structures. Participants will learn about modern leak detection technologies\, understand the common causes of leaks\, and master effective repair techniques.
URL:https://midampool.com/event/effective-strategies-for-finding-fixing-leaks/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/Leaktronics-.png
ORGANIZER;CN="Darren Merlob%2C LeakTronics":MAILTO:info@leaktronics.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20241220T115439Z
LAST-MODIFIED:20251105T185553Z
UID:3093-1768381200-1768386600@midampool.com
SUMMARY:Liner Measurement: From Tech to Pro
DESCRIPTION:With John Vowels\, Tara Pool & Outdoor Products \nThis comprehensive class is designed for pool professionals aiming to perfect their liner measurement skills. Participants will delve into essential topics such as accurate depth measuring\, determining corner radius and understanding A-B theory and triangulation. By attending\, professionals will enhance their precision in liner installations\, reduce errors and improve efficiency. Don’t miss this opportunity to elevate your expertise and ensure top-quality results in every liner installation.
URL:https://midampool.com/event/line-measurement-from-tech-to-pro/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Pool-Liner.jpg
ORGANIZER;CN="John Vowels%2C Regional Sales Manager%2C Tara Liners & Outdoor Products":MAILTO:jvowels@taramfg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20250917T192617Z
LAST-MODIFIED:20251105T202447Z
UID:3686-1768381200-1768386600@midampool.com
SUMMARY:Proper Inground Spa Jet Hydraulic Design in a Variable Speed World
DESCRIPTION:With Scott Roodbergen\, Waterway Plastics \nProperly sizing spa jet plumbing and pumps comes down to understanding a few key hydraulic rules and formulas. In this class\, students will learn—step by step—how to design and calculate the right plumbing and pump size for spa jet systems in inground gunite\, fiberglass\, or vinyl liner applications\, explained in easy-to-understand terms.
URL:https://midampool.com/event/proper-inground-spa-jet-hydraulic-in-a-variable-speed-world/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Spa-jet-.jpeg
ORGANIZER;CN="Scott Roodbergen%2C Director of Sales%2C Waterway Plastics":MAILTO:ScottR@Waterwayplastics.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20250918T205059Z
LAST-MODIFIED:20250925T175158Z
UID:3707-1768381200-1768386600@midampool.com
SUMMARY:How to Service Auto-Covers & Make Money Doing it!
DESCRIPTION:With Joe Keyes\, Coverstar Central \nJoin us for 90 minutes of Auto Cover Fun! \nLearn the key differences in servicing multiple auto cover manufacturers so you can work confidently across brands. We’ll cover how to properly order replacement fabrics (and avoid costly mistakes)\, as well as best practices for cleaning and maintaining fabrics to extend their life. You’ll also discover how to turn routine maintenance into a profitable service offering for your business!
URL:https://midampool.com/event/how-to-service-auto-covers-make-money-doing-it/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/auto-cover-coverstar.png
ORGANIZER;CN="Joe Keyes%2C Manager of Inside Sales & Support%2C Coverstar Central":MAILTO:joe@coverstarcentral.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20250919T144452Z
LAST-MODIFIED:20250919T144524Z
UID:3717-1768381200-1768386600@midampool.com
SUMMARY:Video First: How to Drive Sales & Scale Trust in a Visual-First World
DESCRIPTION:Pam Vinje\, Small Screen Producer- \nVideo isn’t just content — it’s your silent salesperson\, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey.  From lifestyle clips\, to user-generated content to AI-powered demos and video podcasts\, you’ll walk away knowing exactly what to create\, where to share it\, and how to use video smarter in 2026.\n\nObjectives:\nBy the end of this session\, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical\, high-impact ways. Here’s what we’ll cover:\n1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract\, nurture\, and convert your ideal customers.\n2. Learn the three essential stages of video creation—pre-production\, production\, and post-production—with real-world guidance on how to plan\, shoot\, and polish your videos without stress or overthinking.\n3. Discover how to create a multi-platform video strategy\, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube\, Instagram\, Facebook\, LinkedIn\, your website\, email\, and more.\n4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort.
URL:https://midampool.com/event/video-first-how-to-drive-sales-scale-trust-in-a-visual-first-world/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/video-Production.jpeg
ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20250919T164548Z
LAST-MODIFIED:20250919T164548Z
UID:3739-1768381200-1768386600@midampool.com
SUMMARY:General Pool & Spa Heating
DESCRIPTION:With Rocco Russo\, Fluidra \nParticipants will learn about the varying options available for pool & spa heating. Order of operations troubleshooting and component identification will also be covered. Technicians seeking to understand how heaters work will benefit in attending.
URL:https://midampool.com/event/general-pool-spa-heating/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/pool-spa-heater-fluidra.jpeg
ORGANIZER;CN="Rocco Russo%2C Sr Regional Trainer%2C Fluidra":MAILTO:RRusso@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260515T205051
CREATED:20250922T173215Z
LAST-MODIFIED:20250923T154528Z
UID:3871-1768381200-1768386600@midampool.com
SUMMARY:Automation and Controllers
DESCRIPTION:With Scott Parker\, Pentair Trainer \nToday’s pool owners expect easy\, app-based control of their pools and spas. This class will cover the fundamentals of automation systems and controllers\, including setup\, programming\, and troubleshooting. Learn how to identify the right system for your customer\, avoid common installation and service mistakes\, and keep equipment running smoothly. We’ll also discuss how automation can increase efficiency for service techs while boosting customer satisfaction and profitability.  The course will also touch on Pentair’s intelliCenter\, offering hands-on insights into its functions and best practices for successful use.
URL:https://midampool.com/event/automation-and-controllers/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/automation.png
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T104500
DTSTAMP:20260515T205051
CREATED:20251210T113420Z
LAST-MODIFIED:20260104T233945Z
UID:4192-1768381200-1768387500@midampool.com
SUMMARY:Breaking the Habit: Rethinking Stabilizer/CYA in Modern Pool Care
DESCRIPTION:With Chris Marcano\, ReThink Pool Care \nCYA protects chlorine from sunlight\, but too much of it slows sanitation\, increases chlorine demand\, and creates ongoing service issues. This session explains how CYA truly works\, why overuse is so common\, and how today’s pool pros can maintain cleaner\, more efficient water with fewer headaches. Attendees will learn practical strategies to manage CYA\, boost chlorine performance\, and reduce long-term problems.
URL:https://midampool.com/event/breaking-the-habit-rethinking-stabilizer-cya-in-modern-pool-care/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/12/CYA.jpeg
ORGANIZER;CN="Chris Marcano%2C ReThink Pool Care":MAILTO:Chris@rethinkpoolcare.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20241220T115027Z
LAST-MODIFIED:20250925T175714Z
UID:3091-1768387500-1768392900@midampool.com
SUMMARY:Hot Water Chemistry
DESCRIPTION:With Paul Gillio\, Solenis-  \nThis course will cover the factors that affect hot water management including filtration\, chemistry and disinfection. Emphasis will be placed on the stresses created by hot\, turbulent water and its effects on bathers\, bather comfort\, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes.
URL:https://midampool.com/event/hot-water-chemistry-2/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Hotwater-chem.jpeg
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250919T151611Z
LAST-MODIFIED:20250919T152214Z
UID:3729-1768387500-1768392900@midampool.com
SUMMARY:Efficient Installation & Operation of Small Footprint Gas Pools
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of gas heaters using the WAGES method (Water\, Air\, Gas\, Electric & Spacing). Participants will learn how to ensure proper water flow to heaters\, fresh air requirements for proper combustion and ventilation\, how to properly size gas lines and how to test gas pressures using appropriate tools\, how to properly wire heaters for power and test power supply\, and how to ensure a safe installation as to clearances from structures and other equipment.  All attendees will have the chance to win a FREE digital gas monometer!
URL:https://midampool.com/event/efficient-installation-operation-of-small-footprint-gas-pools/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Raypak-gas-heater-2.jpeg
ORGANIZER;CN="Brian Miller%2C Regional Service & Training Manager%2C Raypak":MAILTO:Brian.Miller@Rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250922T175054Z
LAST-MODIFIED:20250922T175120Z
UID:3876-1768387500-1768392900@midampool.com
SUMMARY:Sanitation vs Oxidation & How We Overtask Chlorine 301
DESCRIPTION:With Melissa Bushey\, API \nLearn the various types of pool water contaminants\, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the products that remedy them as well prevent re-occurrence. Gain a broader understanding of fully burdened service call costs and how maintenance for techs and DIY pool owners simplify inventory and minimize training.
URL:https://midampool.com/event/sanitation-vs-oxidation-how-we-overtask-chlorine-301/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/api-water.jpeg
ORGANIZER;CN="Melissa Bushey%2C API Water":MAILTO:mbushey@apiwater.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250922T204109Z
LAST-MODIFIED:20250925T183524Z
UID:3880-1768387500-1768392900@midampool.com
SUMMARY:Selling\, Measuring and Installing Vinyl Liners
DESCRIPTION:With Marc Cornely\, Merlin Industries \nIn this seminar\, Marc will explain all aspects of vinyl liners\, from selling to installing so your project is stress-free\, profitable\, and done right the first time. He will discuss how to measure accurately and efficiently\, how to best prep the pool\, and how to install the liner as easily as possible. In addition\, he will address options for dealing with groundwater issues\, the effects of water chemistry\, and wrinkle problems when installing a vinyl liner.
URL:https://midampool.com/event/selling-measuring-and-installing-vinyl-liners/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Merlin-liner-install.jpeg
ORGANIZER;CN="Marc Cornely%2C Merlin Industries":MAILTO:marc@merlinindustries.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250922T222347Z
LAST-MODIFIED:20250925T183911Z
UID:3886-1768387500-1768392900@midampool.com
SUMMARY:Web Connected Devices and the iAquaLink App
DESCRIPTION:With Rocco Russo\, Fluidra \nParticipants will gain practical knowledge on navigating and troubleshooting common challenges with web interfaces. Designed for technicians\, this session provides a deeper understanding of how web-based automation systems operate and how to apply them effectively in the field. The course will also discuss Jandy’s iAquaLink app\, offering hands-on insights into its functions and best practices for successful use.
URL:https://midampool.com/event/web-connected-devices/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Fluidra-Automation.jpg
ORGANIZER;CN="Rocco Russo%2C Sr Regional Trainer%2C Fluidra":MAILTO:RRusso@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250922T224600Z
LAST-MODIFIED:20250922T225150Z
UID:3889-1768387500-1768392900@midampool.com
SUMMARY:Where and How to Advertise Your Pool & Spa Store
DESCRIPTION:With Scott Reynolds\, The Get Smart Group \nPut yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media\, video\, display ads\, and more. \nWhat do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print\, radio\, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement? \nJoin Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours.
URL:https://midampool.com/event/where-and-how-to-advertise-your-pool-spa-store/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/customers-journey.png
ORGANIZER;CN="Scott Reynolds%2C Co-Founder%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250922T230523Z
LAST-MODIFIED:20251112T162434Z
UID:3895-1768387500-1768392900@midampool.com
SUMMARY:IntelliFlo3 (IF3) Variable Speed & Flow Pumps
DESCRIPTION:With Carlos Gomez\, Pentair \nDiscover how Pentair’s innovative IF3 Variable Speed and Flow Pump meets the latest Department of Energy (DOE) efficiency standards. This session will guide participants through proper installation and programming techniques to ensure maximum performance\, energy savings\, and compliance—all while working within common equipment pad limitations.
URL:https://midampool.com/event/if3-variable-speed-pumps/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Variable-speed-pump-e1758582643954.jpeg
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260515T205051
CREATED:20250923T203439Z
LAST-MODIFIED:20260105T232512Z
UID:3922-1768387500-1768392900@midampool.com
SUMMARY:Modern Lighting: Boosting Profits in New Builds and Service Markets
DESCRIPTION:Unlock the full profit potential of every backyard project. This session explores how lighting is no longer just an afterthought; it’s a strategic driver for both revenue and design appeal. Discover how to turn underutilized zones like water features\, landscape lighting\, and strip lighting into premium upgrade opportunities. We will dive into today’s most advanced lighting controls\, from app-based systems to fully integrated automation platforms\, giving you the flexibility to offer tailored solutions for every homeowner. Learn how to create multi-zone lighting environments with intuitive\, single-touch control\, and how to position these options to win in both the new construction and service/retrofit markets.
URL:https://midampool.com/event/modern-lighting-boosting-profits-in-new-builds-and-service-markets/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Pal-lighting.jpeg
ORGANIZER;CN="Kyle Trepp%2C PAL Lighting":MAILTO:kyle@pallighting.com
END:VEVENT
END:VCALENDAR