BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mid America Show - Pool and Aquatics Training and Conferences - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://midampool.com
X-WR-CALDESC:Events for Mid America Show - Pool and Aquatics Training and Conferences
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Indiana/Indianapolis
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20260101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Indiana/Indianapolis:20260114T073000
DTEND;TZID=America/Indiana/Indianapolis:20260115T123000
DTSTAMP:20260515T205051
CREATED:20250906T210246Z
LAST-MODIFIED:20251023T162017Z
UID:3603-1768375800-1768480200@midampool.com
SUMMARY:2026 Education Pass
DESCRIPTION:All courses require an Education Pass. One Pass will allow an attendee into ALL classes on Wednesday\, January 14  & Thursday\, January 15. \nCLICK HERE TO PURCHASE
URL:https://midampool.com/event/2026-education-update/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/10/MAPSS-Education-Pass-Logo.png
ORGANIZER;CN="Education Pass":MAILTO:Jocelyn@midamericashow.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T080000
DTEND;TZID=UTC:20260115T085000
DTSTAMP:20260515T205051
CREATED:20250908T225754Z
LAST-MODIFIED:20250925T174445Z
UID:3660-1768464000-1768467000@midampool.com
SUMMARY:Manufacturer Training: Poolside Tech’s “The Attendant”
DESCRIPTION:This is a repeat from Wednesday: \n\nThis is a FREE training class for both current and perspective customers: Discover how to automate a mixed equipment pad using a single automation system\, regardless of the equipment manufacturer\, with no upgrades needed. In this class\, we will discuss what sets The Attendant apart from its competition. We will examine the system’s internal hardware\, the types of equipment wired to its various ports\, and how to test these hardware ports. Finally\, we will review and configure The Attendant automation system. To register\, CLICK HERE.
URL:https://midampool.com/event/manufacturer-training-poolside-techs-the-attendant-2/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/Poolside-tech-1.png
ORGANIZER;CN="Keith Roberts%2C Poolside Tech":MAILTO:Keith@Poolside.Tech
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T085900
DTEND;TZID=UTC:20260115T120000
DTSTAMP:20260515T205051
CREATED:20241220T141015Z
LAST-MODIFIED:20251105T203835Z
UID:3110-1768467540-1768478400@midampool.com
SUMMARY:Intermediate Water Chemistry
DESCRIPTION:With Paul Gillio\, Solenis \nNote: Due to the material covered\, this is a three hour course. \nNow that the student has learned the basics of water chemistry\, it’s time to get down to the not so basic details. This class will dive into more detailed areas of filtration equipment\, specialty chemicals\, interrelationships of chemical readings\, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters\, their differences and advantages/disadvantages among them\, types of enzymes and what they do and why they work well together\, how to adjust water that is out of balance\, how and when CYA affects total alkalinity readings\, how chlorine works and the different types of combined chlorine\, how to select the right algaecide\, phosphates and their role in pool chemistry\, good and bad.
URL:https://midampool.com/event/intermediate-water-chemistry/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/WaterChemistry-scaled.jpg
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20250122T230856Z
LAST-MODIFIED:20250924T140626Z
UID:3329-1768467600-1768473000@midampool.com
SUMMARY:Understanding Electricity
DESCRIPTION:With Scott Parker\, Pentair – \nElectricity is a must know for any tech in the pool industry\, yet few know it when entering the field. This class will cover basic electricity principles for safety and proper wiring. This is not a class to create electricians but to help any service tech understand how electricity works.  Students will leave this seminar with knowledge about how they can work with electricity in their day-to-day job and be safe. A MUST TAKE for anyone in the service industry!
URL:https://midampool.com/event/understanding-electricity/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/01/Electric-Pool.png
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20250919T145144Z
LAST-MODIFIED:20250919T145531Z
UID:3720-1768467600-1768473000@midampool.com
SUMMARY:From Referrals to Revenue: Marketing & Sales Game Changers Every Pool & Spa Business Needs in 2026
DESCRIPTION:Pam Vinje\, Small Screen Producer-\nThis seminar is laser-focused on helping established businesses rethink\, retool\, and revitalize how they attract and close new customers and grow the revenue from their current one—without losing the trust-based approach they’ve relied on for decades.\nToday’s customers shop differently—and your old referral-based approach may not be enough. In this session\, discover how to turn your website into a 24/7 lead machine\, create video content that converts\, run profitable Google & Meta ads\, and use AI + automation to close more deals. Learn how to smooth out seasonal slumps\, boost year-round revenue\, and compete with tech-savvy competitors—without losing your personal touch.\nIn this session you will discover:
 1. How today’s pool and hot tub customers shop—and why your referral-based approach is no longer enough.
 2. How to turn your website into a 24/7 lead machine with AI\, dynamic content\, and mobile-first design.
 3. What kinds of videos drive sales—and how to produce them affordably.
 4. What works in 2026 and how to advertise smarter\, not harder.
 5. How AI is helping local pool and spa companies answer phones\, quote jobs\, and follow up with speed (even after hours).
 6. Why follow-up matters more than your first impression—and how to automate without sounding like a robot.
 7. Combat feast-or-famine cycles with recurring offers and strategic re-engagement.
URL:https://midampool.com/event/from-referrals-to-revenue-marketing-sales-game-changers-every-pool-spa-business-needs-in-2026/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Sales-and-marketing-image-1.jpeg
ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20250923T155634Z
LAST-MODIFIED:20251105T203921Z
UID:3911-1768467600-1768473000@midampool.com
SUMMARY:Stains aren't Normal; Mastering Pool Stain Identification\, Prevention and Removal
DESCRIPTION:With Pete Kur\, Jack’s Magic \nLearn to spot\, treat and prevent pool & spa stains in this technical session with Pete Kur of Jack’s Magic. Students will gain practical and non-product specific strategies to solve metal and organic stains\, improve troubleshooting skills and deliver better results in the field.
URL:https://midampool.com/event/stains-arent-normal-mastering-pool-stain-identification-prevention-and-removal/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Pool-Stains.jpeg
ORGANIZER;CN="Pete Kur%2C Jack's Magic":MAILTO:Marketing@jacksmagic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20250923T204548Z
LAST-MODIFIED:20251112T162704Z
UID:3927-1768467600-1768473000@midampool.com
SUMMARY:Chloramines Unmasked
DESCRIPTION:Jim Blanton & Shaun Mulhall\, Orenda \nChloramines are a leading cause of pool odor and swimmer irritation. This session explains what chloramines are\, how they form\, and how to accurately test\, eliminate\, and prevent them through proper breakpoint chlorination and pool management techniques—ensuring safer\, cleaner\, and more comfortable water. \n 
URL:https://midampool.com/event/chloramines-how-to-test-and-prevent/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Chloramine.jpeg
ORGANIZER;CN="Shaun Malhall%2C Orenda":MAILTO:ShaunMulhall@hasa.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20250925T190623Z
LAST-MODIFIED:20251112T162543Z
UID:3976-1768467600-1768473000@midampool.com
SUMMARY:IntelliCenter Pool Automation  (in español)
DESCRIPTION: Sistema de Automatizacion de IntelliCenter (IntelliCenter Pool Automation Spanish version) \nCarlos Gomez\, Pentair Trainer \n Overview: Los participantes aprenderan a instalar y programar todos los circuitos y todos los equipos de acuerdo a la necesidad del cliente\, tambien como controlarlo por medio de la aplicacion de Pentair Pool de su telefono mobil.
URL:https://midampool.com/event/intellicenter-pool-automation-in-espanol/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/automation.png
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20251105T191106Z
LAST-MODIFIED:20251105T191106Z
UID:4120-1768467600-1768473000@midampool.com
SUMMARY:Building Better Fiberglass Pools: Real World Practices for Fewer Callbacks and Happier Homeowners
DESCRIPTION:With Jonathan Davis\, Thursday Pools \nAs a manufacturer\, we get a unique view from a consumer’s perspective of what really happens out in the field—from the first dig to the final fill. Over the years\, we’ve seen patterns emerge: the same install challenges\, chemistry issues\, and customer concerns that can lead to unnecessary headaches for builders and homeowners alike. \nIn this session\, Jonathan Davis\, Director of Customer Relations for Thursday Pools\, will share what he has learned from thousands of projects—what goes wrong\, why it happens\, and simple ways to prevent it. He’ll walk through practical installation tips\, water-care reminders\, and communication best practices that help you reduce callbacks\, protect your reputation\, and deliver an exceptional experience every time. \nWhether you’re new to fiberglass or have been installing for years\, you’ll walk away with field-tested insights that make your jobs smoother\, your customers happier\, and your business stronger. \n 
URL:https://midampool.com/event/building-better-fiberglass-pools-real-world-practices-for-fewer-callbacks-and-happier-homeowners/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Fiberglass-pool.jpeg
ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260515T205051
CREATED:20251112T234017Z
LAST-MODIFIED:20251112T234017Z
UID:4146-1768467600-1768473000@midampool.com
SUMMARY:Practical Application for UV and Ozone for Residential Pools
DESCRIPTION:With Michael Falzer\, Aqua Water Group \nPool companies should understand UV (ultraviolet) and ozone systems because these technologies provide advanced\, highly effective methods of water sanitation that enhance or outperform traditional options like salt systems\, chlorine\, or bromine. Being knowledgeable about UV and ozone pool systems means pool companies can offer modern\, effective\, and environmentally responsible solutions\, which leads to happier clients. and an improved reputation in a rapidly evolving industry. \n 
URL:https://midampool.com/event/practical-application-for-uv-and-ozone-for-residential-pools/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/11/Ozone-layer-scaled.jpg
ORGANIZER;CN="Michael Falzar%2C Aquacomfort Water Group":MAILTO:mfalzer@aquacomfort.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T120000
DTSTAMP:20260515T205051
CREATED:20251105T191813Z
LAST-MODIFIED:20251106T175634Z
UID:4122-1768473900-1768478400@midampool.com
SUMMARY:Introduction to Measure Pro
DESCRIPTION:With Ken Thompson\, Latham \nIn this class\, we’ll explore Latham’s revolutionary new Measure Platform—a game-changing tool that simplifies and streamlines the measuring process like never before. \nParticipants will learn how to use the platform for: \nSafety Covers: Obtaining precise\, compliant measurements while accounting for existing deck features. \nIn-Ground Vinyl Liners: Measuring accurately whether the pool is empty or full.
URL:https://midampool.com/event/latham-ez-measure/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/11/Latham-measure.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20241226T122421Z
LAST-MODIFIED:20250924T143402Z
UID:3143-1768473900-1768479300@midampool.com
SUMMARY:Developing a 12 Month Marketing Strategy
DESCRIPTION:With Scott Reynolds\, The Get Smart Group- The best marketing plans are proactive\, rather than reactive. Too often\, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.\nIn this talk\, we take a comprehensive look at all of the pieces of a marketing calendar\, from planning tools to all of the content needed to pull off a successful campaign. While not an exhaustive list\,  Scott will cover the following: \nIdentify seasonal product cycles – plan in advance\nLive and Die by the KPI (Key Performance Indicator)\nWhat KPIs are important to gauge marketing effectiveness?\nTimely offers vs. Evergreen offers\nExample landing pages\nExample email follow-up\nExample ad campaigns\nExample video campaigns\nLet’s talk video\nYou need a professional photographer
URL:https://midampool.com/event/developing-a-12-month-marketing-strategy/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/12-month-marketing-plan.jpg
ORGANIZER;CN="Scott Reynolds%2C Co-Founder%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20241227T120134Z
LAST-MODIFIED:20250925T191531Z
UID:3173-1768473900-1768479300@midampool.com
SUMMARY:Understanding Hydraulics
DESCRIPTION:With Scott Parker\, Pentair  \nThe seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools\, new or existing. Attendees will discuss the physics of water including pressure\, flow rate\, capacity\, turnover\, and more. The effect of pipe sizing\, fittings\, and valves will be discussed. Total Dynamic Head\, pump curves\, and how to select the proper pump for a system will be covered.  The effect of pipe sizing\, fittings\, and valves will also be reviewed. Whether a rookie or season expert\, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!
URL:https://midampool.com/event/understanding-hydraulics/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Ozone.jpg
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20250919T152915Z
LAST-MODIFIED:20250919T163602Z
UID:3736-1768473900-1768479300@midampool.com
SUMMARY:Heat Pump Pool Heaters: Demystified & Simplified
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of heat pumps using the WAVES method (Water\, Air\, Vapor/Refrigerant\, Electric & Spacing). Participants will learn the history of heat pump technology\, how heat pumps work\, the differences in effectiveness/efficiency of heat pumps compared to gas heaters\, how to identify customer’s preferences between heat pumps and gas heaters\, how to size a heat pump and proper installation of heat pumps. \n 
URL:https://midampool.com/event/heat-pump-pool-heaters-demystified-simplified/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Heat-Pump-.jpeg
ORGANIZER;CN="Brian Miller%2C Regional Service & Training Manager%2C Raypak":MAILTO:Brian.Miller@Rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20250924T141426Z
LAST-MODIFIED:20250924T142450Z
UID:3952-1768473900-1768479300@midampool.com
SUMMARY:Increasing Profits & Water Care Expertise through Speciality Chemicals
DESCRIPTION:With Steve Arb\, Manager of Training\, NC Brands \nFor forward-thinking businesses\, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance\, increased profitability\, and enhanced customer satisfaction. \nWhy Specialty Chemicals? \nUnlike commodity chemicals\, specialty chemicals are engineered for targeted performance\, precision\, and value. Their benefits go beyond basic treatment—they optimize systems\, reduce downtime\, and extend equipment life\, all while improving the quality and consistency of water.
URL:https://midampool.com/event/increasing-profits-water-care-expertise-through-speciality-chemicals/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/speciality-chemicals.jpeg
ORGANIZER;CN="Steve Arb%2C Training Manager%2C NC Brands":MAILTO:Steve.Arb@biolabinc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20250925T191030Z
LAST-MODIFIED:20251112T162315Z
UID:3978-1768473900-1768479300@midampool.com
SUMMARY:IntelliFlo3 (IF3) Variable Speed & Flow Pumps (in espanol)
DESCRIPTION:Aprender los requisitos del Departamento de Energia (DOE) de la bomba IF3 de velocidad y flujo variable  (IF3 Variable Speed Pumps Spanish version)        \nCon Carlos Gomez\, Pentair Trainer \n Los participantes aprenderan a como instalar y programar la bomba IF3 para obtener el maximo rendimiento y mantener la maxima eficiencia
URL:https://midampool.com/event/if3-variable-speed-pumps-in-espanol/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Variable-speed-pump-e1758582643954.jpeg
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260515T205051
CREATED:20251202T172424Z
LAST-MODIFIED:20251202T172424Z
UID:4168-1768473900-1768479300@midampool.com
SUMMARY:Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales\, Marketing\, and Operations
DESCRIPTION:Phillip Beckermann\, IMP Digital  \nThis 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states\, you’ll discover how to leverage AI tools for marketing content creation\, customer service automation\, data-driven decision-making\, and enhanced search visibility. Led by industry expert Phil Beckermann\, the session includes hands-on examples of AI video creation (SORA2\, VEO3)\, social media graphics\, business analytics\, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories\, implementation guides\, and video tutorials—everything you need to start implementing AI in your business immediately.
URL:https://midampool.com/event/artificial-intelligence-for-pool-spa-business-practical-applications-for-sales-marketing-and-operations/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/12/IMP-Digital.png
ORGANIZER;CN="Phillip Beckermann%2C IMP Digital":MAILTO:pb@impcanada.com
END:VEVENT
END:VCALENDAR