Mid America Show - Pool and Aquatics Training and Conferences

Developing a 12 Month Marketing Strategy
2026-01-15 10:45 - 12:15 UTC | IN
With Scott Reynolds, The Get Smart Group- The best marketing plans are proactive, rather than reactive. Too often, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.
In this talk, we take a comprehensive look at all of the pieces of a marketing calendar, from planning tools to all of the content needed to pull off a successful campaign. While not an exhaustive list, Scott will cover the following:
Identify seasonal product cycles – plan in advance
Live and Die by the KPI (Key Performance Indicator)
What KPIs are important to gauge marketing effectiveness?
Timely offers vs. Evergreen offers
Example landing pages
Example email follow-up
Example ad campaigns
Example video campaigns
Let’s talk video
You need a professional photographer

Understanding Hydraulics
2026-01-15 10:45 - 12:15 | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
With Scott Parker, Pentair
The seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools, new or existing. Attendees will discuss the physics of water including pressure, flow rate, capacity, turnover, and more. The effect of pipe sizing, fittings, and valves will be discussed. Total Dynamic Head, pump curves, and how to select the proper pump for a system will be covered. The effect of pipe sizing, fittings, and valves will also be reviewed. Whether a rookie or season expert, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!

Heat Pump Pool Heaters: Demystified & Simplified
2026-01-15 10:45 - 12:15 | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
With Brian Miller, Raypak
This course will cover installation of heat pumps using the WAVES method (Water, Air, Vapor/Refrigerant, Electric & Spacing). Participants will learn the history of heat pump technology, how heat pumps work, the differences in effectiveness/efficiency of heat pumps compared to gas heaters, how to identify customer’s preferences between heat pumps and gas heaters, how to size a heat pump and proper installation of heat pumps.

Increasing Profits & Water Care Expertise through Speciality Chemicals
2026-01-15 10:45 - 12:15 | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
With Steve Arb, Manager of Training, NC Brands
For forward-thinking businesses, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance, increased profitability, and enhanced customer satisfaction.
Why Specialty Chemicals?
Unlike commodity chemicals, specialty chemicals are engineered for targeted performance, precision, and value. Their benefits go beyond basic treatment—they optimize systems, reduce downtime, and extend equipment life, all while improving the quality and consistency of water.

IntelliFlo3 (IF3) Variable Speed & Flow Pumps (in espanol)
2026-01-15 10:45 - 12:15 | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
Aprender los requisitos del Departamento de Energia (DOE) de la bomba IF3 de velocidad y flujo variable (IF3 Variable Speed Pumps Spanish version)
Con Carlos Gomez, Pentair Trainer
Los participantes aprenderan a como instalar y programar la bomba IF3 para obtener el maximo rendimiento y mantener la maxima eficiencia

Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales, Marketing, and Operations
2026-01-15 10:45 - 12:15 | IN
Phillip Beckermann, IMP Digital
This 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states, you’ll discover how to leverage AI tools for marketing content creation, customer service automation, data-driven decision-making, and enhanced search visibility. Led by industry expert Phil Beckermann, the session includes hands-on examples of AI video creation (SORA2, VEO3), social media graphics, business analytics, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories, implementation guides, and video tutorials—everything you need to start implementing AI in your business immediately.
