BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mid America Show - Pool and Aquatics Training and Conferences - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mid America Show - Pool and Aquatics Training and Conferences
X-ORIGINAL-URL:https://midampool.com
X-WR-CALDESC:Events for Mid America Show - Pool and Aquatics Training and Conferences
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20260101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20241226T122421Z
LAST-MODIFIED:20250924T143402Z
UID:3143-1768473900-1768479300@midampool.com
SUMMARY:Developing a 12 Month Marketing Strategy
DESCRIPTION:With Scott Reynolds\, The Get Smart Group- The best marketing plans are proactive\, rather than reactive. Too often\, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.\nIn this talk\, we take a comprehensive look at all of the pieces of a marketing calendar\, from planning tools to all of the content needed to pull off a successful campaign. While not an exhaustive list\,  Scott will cover the following: \nIdentify seasonal product cycles – plan in advance\nLive and Die by the KPI (Key Performance Indicator)\nWhat KPIs are important to gauge marketing effectiveness?\nTimely offers vs. Evergreen offers\nExample landing pages\nExample email follow-up\nExample ad campaigns\nExample video campaigns\nLet’s talk video\nYou need a professional photographer
URL:https://midampool.com/event/developing-a-12-month-marketing-strategy/
LOCATION:IN
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/12-month-marketing-plan.jpg
ORGANIZER;CN="Scott Reynolds%2C Co-Founder%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20241227T120134Z
LAST-MODIFIED:20250925T191531Z
UID:3173-1768473900-1768479300@midampool.com
SUMMARY:Understanding Hydraulics
DESCRIPTION:With Scott Parker\, Pentair  \nThe seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools\, new or existing. Attendees will discuss the physics of water including pressure\, flow rate\, capacity\, turnover\, and more. The effect of pipe sizing\, fittings\, and valves will be discussed. Total Dynamic Head\, pump curves\, and how to select the proper pump for a system will be covered.  The effect of pipe sizing\, fittings\, and valves will also be reviewed. Whether a rookie or season expert\, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!
URL:https://midampool.com/event/understanding-hydraulics/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Ozone.jpg
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20250919T152915Z
LAST-MODIFIED:20250919T163602Z
UID:3736-1768473900-1768479300@midampool.com
SUMMARY:Heat Pump Pool Heaters: Demystified & Simplified
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of heat pumps using the WAVES method (Water\, Air\, Vapor/Refrigerant\, Electric & Spacing). Participants will learn the history of heat pump technology\, how heat pumps work\, the differences in effectiveness/efficiency of heat pumps compared to gas heaters\, how to identify customer’s preferences between heat pumps and gas heaters\, how to size a heat pump and proper installation of heat pumps. \n 
URL:https://midampool.com/event/heat-pump-pool-heaters-demystified-simplified/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Heat-Pump-.jpeg
ORGANIZER;CN="Brian Miller%2C Regional Service & Training Manager%2C Raypak":MAILTO:Brian.Miller@Rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20250924T141426Z
LAST-MODIFIED:20250924T142450Z
UID:3952-1768473900-1768479300@midampool.com
SUMMARY:Increasing Profits & Water Care Expertise through Speciality Chemicals
DESCRIPTION:With Steve Arb\, Manager of Training\, NC Brands \nFor forward-thinking businesses\, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance\, increased profitability\, and enhanced customer satisfaction. \nWhy Specialty Chemicals? \nUnlike commodity chemicals\, specialty chemicals are engineered for targeted performance\, precision\, and value. Their benefits go beyond basic treatment—they optimize systems\, reduce downtime\, and extend equipment life\, all while improving the quality and consistency of water.
URL:https://midampool.com/event/increasing-profits-water-care-expertise-through-speciality-chemicals/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/speciality-chemicals.jpeg
ORGANIZER;CN="Steve Arb%2C Training Manager%2C NC Brands":MAILTO:Steve.Arb@biolabinc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20250925T191030Z
LAST-MODIFIED:20251112T162315Z
UID:3978-1768473900-1768479300@midampool.com
SUMMARY:IntelliFlo3 (IF3) Variable Speed & Flow Pumps (in espanol)
DESCRIPTION:Aprender los requisitos del Departamento de Energia (DOE) de la bomba IF3 de velocidad y flujo variable  (IF3 Variable Speed Pumps Spanish version)        \nCon Carlos Gomez\, Pentair Trainer \n Los participantes aprenderan a como instalar y programar la bomba IF3 para obtener el maximo rendimiento y mantener la maxima eficiencia
URL:https://midampool.com/event/if3-variable-speed-pumps-in-espanol/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Variable-speed-pump-e1758582643954.jpeg
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260516T020005
CREATED:20251202T172424Z
LAST-MODIFIED:20251202T172424Z
UID:4168-1768473900-1768479300@midampool.com
SUMMARY:Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales\, Marketing\, and Operations
DESCRIPTION:Phillip Beckermann\, IMP Digital  \nThis 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states\, you’ll discover how to leverage AI tools for marketing content creation\, customer service automation\, data-driven decision-making\, and enhanced search visibility. Led by industry expert Phil Beckermann\, the session includes hands-on examples of AI video creation (SORA2\, VEO3)\, social media graphics\, business analytics\, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories\, implementation guides\, and video tutorials—everything you need to start implementing AI in your business immediately.
URL:https://midampool.com/event/artificial-intelligence-for-pool-spa-business-practical-applications-for-sales-marketing-and-operations/
LOCATION:IN
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/12/IMP-Digital.png
ORGANIZER;CN="Phillip Beckermann%2C IMP Digital":MAILTO:pb@impcanada.com
END:VEVENT
END:VCALENDAR