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BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20251202T172424Z
LAST-MODIFIED:20251202T172424Z
UID:4168-1768473900-1768479300@midampool.com
SUMMARY:Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales\, Marketing\, and Operations
DESCRIPTION:Phillip Beckermann\, IMP Digital  \nThis 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states\, you’ll discover how to leverage AI tools for marketing content creation\, customer service automation\, data-driven decision-making\, and enhanced search visibility. Led by industry expert Phil Beckermann\, the session includes hands-on examples of AI video creation (SORA2\, VEO3)\, social media graphics\, business analytics\, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories\, implementation guides\, and video tutorials—everything you need to start implementing AI in your business immediately.
URL:https://midampool.com/event/artificial-intelligence-for-pool-spa-business-practical-applications-for-sales-marketing-and-operations/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/12/IMP-Digital.png
ORGANIZER;CN="Phillip Beckermann%2C IMP Digital":MAILTO:pb@impcanada.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20250925T191030Z
LAST-MODIFIED:20251112T162315Z
UID:3978-1768473900-1768479300@midampool.com
SUMMARY:IntelliFlo3 (IF3) Variable Speed & Flow Pumps (in espanol)
DESCRIPTION:Aprender los requisitos del Departamento de Energia (DOE) de la bomba IF3 de velocidad y flujo variable  (IF3 Variable Speed Pumps Spanish version)        \nCon Carlos Gomez\, Pentair Trainer \n Los participantes aprenderan a como instalar y programar la bomba IF3 para obtener el maximo rendimiento y mantener la maxima eficiencia
URL:https://midampool.com/event/if3-variable-speed-pumps-in-espanol/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Variable-speed-pump-e1758582643954.jpeg
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20250924T141426Z
LAST-MODIFIED:20250924T142450Z
UID:3952-1768473900-1768479300@midampool.com
SUMMARY:Increasing Profits & Water Care Expertise through Speciality Chemicals
DESCRIPTION:With Steve Arb\, Manager of Training\, NC Brands \nFor forward-thinking businesses\, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance\, increased profitability\, and enhanced customer satisfaction. \nWhy Specialty Chemicals? \nUnlike commodity chemicals\, specialty chemicals are engineered for targeted performance\, precision\, and value. Their benefits go beyond basic treatment—they optimize systems\, reduce downtime\, and extend equipment life\, all while improving the quality and consistency of water.
URL:https://midampool.com/event/increasing-profits-water-care-expertise-through-speciality-chemicals/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/speciality-chemicals.jpeg
ORGANIZER;CN="Steve Arb%2C Training Manager%2C NC Brands":MAILTO:Steve.Arb@biolabinc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20250919T152915Z
LAST-MODIFIED:20250919T163602Z
UID:3736-1768473900-1768479300@midampool.com
SUMMARY:Heat Pump Pool Heaters: Demystified & Simplified
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of heat pumps using the WAVES method (Water\, Air\, Vapor/Refrigerant\, Electric & Spacing). Participants will learn the history of heat pump technology\, how heat pumps work\, the differences in effectiveness/efficiency of heat pumps compared to gas heaters\, how to identify customer’s preferences between heat pumps and gas heaters\, how to size a heat pump and proper installation of heat pumps. \n 
URL:https://midampool.com/event/heat-pump-pool-heaters-demystified-simplified/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Heat-Pump-.jpeg
ORGANIZER;CN="Brian Miller%2C Regional Service & Training Manager%2C Raypak":MAILTO:Brian.Miller@Rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20241227T120134Z
LAST-MODIFIED:20250925T191531Z
UID:3173-1768473900-1768479300@midampool.com
SUMMARY:Understanding Hydraulics
DESCRIPTION:With Scott Parker\, Pentair  \nThe seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools\, new or existing. Attendees will discuss the physics of water including pressure\, flow rate\, capacity\, turnover\, and more. The effect of pipe sizing\, fittings\, and valves will be discussed. Total Dynamic Head\, pump curves\, and how to select the proper pump for a system will be covered.  The effect of pipe sizing\, fittings\, and valves will also be reviewed. Whether a rookie or season expert\, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!
URL:https://midampool.com/event/understanding-hydraulics/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Ozone.jpg
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T121500
DTSTAMP:20260403T191348
CREATED:20241226T122421Z
LAST-MODIFIED:20250924T143402Z
UID:3143-1768473900-1768479300@midampool.com
SUMMARY:Developing a 12 Month Marketing Strategy
DESCRIPTION:With Scott Reynolds\, The Get Smart Group- The best marketing plans are proactive\, rather than reactive. Too often\, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.\nIn this talk\, we take a comprehensive look at all of the pieces of a marketing calendar\, from planning tools to all of the content needed to pull off a successful campaign. While not an exhaustive list\,  Scott will cover the following: \nIdentify seasonal product cycles – plan in advance\nLive and Die by the KPI (Key Performance Indicator)\nWhat KPIs are important to gauge marketing effectiveness?\nTimely offers vs. Evergreen offers\nExample landing pages\nExample email follow-up\nExample ad campaigns\nExample video campaigns\nLet’s talk video\nYou need a professional photographer
URL:https://midampool.com/event/developing-a-12-month-marketing-strategy/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/12-month-marketing-plan.jpg
ORGANIZER;CN="Scott Reynolds%2C Co-Founder%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T104500
DTEND;TZID=UTC:20260115T120000
DTSTAMP:20260403T191348
CREATED:20251105T191813Z
LAST-MODIFIED:20251106T175634Z
UID:4122-1768473900-1768478400@midampool.com
SUMMARY:Introduction to Measure Pro
DESCRIPTION:With Ken Thompson\, Latham \nIn this class\, we’ll explore Latham’s revolutionary new Measure Platform—a game-changing tool that simplifies and streamlines the measuring process like never before. \nParticipants will learn how to use the platform for: \nSafety Covers: Obtaining precise\, compliant measurements while accounting for existing deck features. \nIn-Ground Vinyl Liners: Measuring accurately whether the pool is empty or full.
URL:https://midampool.com/event/latham-ez-measure/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/11/Latham-measure.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20251112T234017Z
LAST-MODIFIED:20251112T234017Z
UID:4146-1768467600-1768473000@midampool.com
SUMMARY:Practical Application for UV and Ozone for Residential Pools
DESCRIPTION:With Michael Falzer\, Aqua Water Group \nPool companies should understand UV (ultraviolet) and ozone systems because these technologies provide advanced\, highly effective methods of water sanitation that enhance or outperform traditional options like salt systems\, chlorine\, or bromine. Being knowledgeable about UV and ozone pool systems means pool companies can offer modern\, effective\, and environmentally responsible solutions\, which leads to happier clients. and an improved reputation in a rapidly evolving industry. \n 
URL:https://midampool.com/event/practical-application-for-uv-and-ozone-for-residential-pools/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/11/Ozone-layer-scaled.jpg
ORGANIZER;CN="Michael Falzar%2C Aquacomfort Water Group":MAILTO:mfalzer@aquacomfort.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20251105T191106Z
LAST-MODIFIED:20251105T191106Z
UID:4120-1768467600-1768473000@midampool.com
SUMMARY:Building Better Fiberglass Pools: Real World Practices for Fewer Callbacks and Happier Homeowners
DESCRIPTION:With Jonathan Davis\, Thursday Pools \nAs a manufacturer\, we get a unique view from a consumer’s perspective of what really happens out in the field—from the first dig to the final fill. Over the years\, we’ve seen patterns emerge: the same install challenges\, chemistry issues\, and customer concerns that can lead to unnecessary headaches for builders and homeowners alike. \nIn this session\, Jonathan Davis\, Director of Customer Relations for Thursday Pools\, will share what he has learned from thousands of projects—what goes wrong\, why it happens\, and simple ways to prevent it. He’ll walk through practical installation tips\, water-care reminders\, and communication best practices that help you reduce callbacks\, protect your reputation\, and deliver an exceptional experience every time. \nWhether you’re new to fiberglass or have been installing for years\, you’ll walk away with field-tested insights that make your jobs smoother\, your customers happier\, and your business stronger. \n 
URL:https://midampool.com/event/building-better-fiberglass-pools-real-world-practices-for-fewer-callbacks-and-happier-homeowners/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Fiberglass-pool.jpeg
ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20250925T190623Z
LAST-MODIFIED:20251112T162543Z
UID:3976-1768467600-1768473000@midampool.com
SUMMARY:IntelliCenter Pool Automation  (in español)
DESCRIPTION: Sistema de Automatizacion de IntelliCenter (IntelliCenter Pool Automation Spanish version) \nCarlos Gomez\, Pentair Trainer \n Overview: Los participantes aprenderan a instalar y programar todos los circuitos y todos los equipos de acuerdo a la necesidad del cliente\, tambien como controlarlo por medio de la aplicacion de Pentair Pool de su telefono mobil.
URL:https://midampool.com/event/intellicenter-pool-automation-in-espanol/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/automation.png
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20250923T204548Z
LAST-MODIFIED:20251112T162704Z
UID:3927-1768467600-1768473000@midampool.com
SUMMARY:Chloramines Unmasked
DESCRIPTION:Jim Blanton & Shaun Mulhall\, Orenda \nChloramines are a leading cause of pool odor and swimmer irritation. This session explains what chloramines are\, how they form\, and how to accurately test\, eliminate\, and prevent them through proper breakpoint chlorination and pool management techniques—ensuring safer\, cleaner\, and more comfortable water. \n 
URL:https://midampool.com/event/chloramines-how-to-test-and-prevent/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Chloramine.jpeg
ORGANIZER;CN="Shaun Malhall%2C Orenda":MAILTO:ShaunMulhall@hasa.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20250923T155634Z
LAST-MODIFIED:20251105T203921Z
UID:3911-1768467600-1768473000@midampool.com
SUMMARY:Stains aren't Normal; Mastering Pool Stain Identification\, Prevention and Removal
DESCRIPTION:With Pete Kur\, Jack’s Magic \nLearn to spot\, treat and prevent pool & spa stains in this technical session with Pete Kur of Jack’s Magic. Students will gain practical and non-product specific strategies to solve metal and organic stains\, improve troubleshooting skills and deliver better results in the field.
URL:https://midampool.com/event/stains-arent-normal-mastering-pool-stain-identification-prevention-and-removal/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Pool-Stains.jpeg
ORGANIZER;CN="Pete Kur%2C Jack's Magic":MAILTO:Marketing@jacksmagic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20250919T145144Z
LAST-MODIFIED:20250919T145531Z
UID:3720-1768467600-1768473000@midampool.com
SUMMARY:From Referrals to Revenue: Marketing & Sales Game Changers Every Pool & Spa Business Needs in 2026
DESCRIPTION:Pam Vinje\, Small Screen Producer-\nThis seminar is laser-focused on helping established businesses rethink\, retool\, and revitalize how they attract and close new customers and grow the revenue from their current one—without losing the trust-based approach they’ve relied on for decades.\nToday’s customers shop differently—and your old referral-based approach may not be enough. In this session\, discover how to turn your website into a 24/7 lead machine\, create video content that converts\, run profitable Google & Meta ads\, and use AI + automation to close more deals. Learn how to smooth out seasonal slumps\, boost year-round revenue\, and compete with tech-savvy competitors—without losing your personal touch.\nIn this session you will discover:
 1. How today’s pool and hot tub customers shop—and why your referral-based approach is no longer enough.
 2. How to turn your website into a 24/7 lead machine with AI\, dynamic content\, and mobile-first design.
 3. What kinds of videos drive sales—and how to produce them affordably.
 4. What works in 2026 and how to advertise smarter\, not harder.
 5. How AI is helping local pool and spa companies answer phones\, quote jobs\, and follow up with speed (even after hours).
 6. Why follow-up matters more than your first impression—and how to automate without sounding like a robot.
 7. Combat feast-or-famine cycles with recurring offers and strategic re-engagement.
URL:https://midampool.com/event/from-referrals-to-revenue-marketing-sales-game-changers-every-pool-spa-business-needs-in-2026/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Sales-and-marketing-image-1.jpeg
ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T090000
DTEND;TZID=UTC:20260115T103000
DTSTAMP:20260403T191348
CREATED:20250122T230856Z
LAST-MODIFIED:20250924T140626Z
UID:3329-1768467600-1768473000@midampool.com
SUMMARY:Understanding Electricity
DESCRIPTION:With Scott Parker\, Pentair – \nElectricity is a must know for any tech in the pool industry\, yet few know it when entering the field. This class will cover basic electricity principles for safety and proper wiring. This is not a class to create electricians but to help any service tech understand how electricity works.  Students will leave this seminar with knowledge about how they can work with electricity in their day-to-day job and be safe. A MUST TAKE for anyone in the service industry!
URL:https://midampool.com/event/understanding-electricity/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/01/Electric-Pool.png
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T085900
DTEND;TZID=UTC:20260115T120000
DTSTAMP:20260403T191348
CREATED:20241220T141015Z
LAST-MODIFIED:20251105T203835Z
UID:3110-1768467540-1768478400@midampool.com
SUMMARY:Intermediate Water Chemistry
DESCRIPTION:With Paul Gillio\, Solenis \nNote: Due to the material covered\, this is a three hour course. \nNow that the student has learned the basics of water chemistry\, it’s time to get down to the not so basic details. This class will dive into more detailed areas of filtration equipment\, specialty chemicals\, interrelationships of chemical readings\, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters\, their differences and advantages/disadvantages among them\, types of enzymes and what they do and why they work well together\, how to adjust water that is out of balance\, how and when CYA affects total alkalinity readings\, how chlorine works and the different types of combined chlorine\, how to select the right algaecide\, phosphates and their role in pool chemistry\, good and bad.
URL:https://midampool.com/event/intermediate-water-chemistry/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/WaterChemistry-scaled.jpg
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T080000
DTEND;TZID=UTC:20260115T085000
DTSTAMP:20260403T191348
CREATED:20250908T225754Z
LAST-MODIFIED:20250925T174445Z
UID:3660-1768464000-1768467000@midampool.com
SUMMARY:Manufacturer Training: Poolside Tech’s “The Attendant”
DESCRIPTION:This is a repeat from Wednesday: \n\nThis is a FREE training class for both current and perspective customers: Discover how to automate a mixed equipment pad using a single automation system\, regardless of the equipment manufacturer\, with no upgrades needed. In this class\, we will discuss what sets The Attendant apart from its competition. We will examine the system’s internal hardware\, the types of equipment wired to its various ports\, and how to test these hardware ports. Finally\, we will review and configure The Attendant automation system. To register\, CLICK HERE.
URL:https://midampool.com/event/manufacturer-training-poolside-techs-the-attendant-2/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/Poolside-tech-1.png
ORGANIZER;CN="Keith Roberts%2C Poolside Tech":MAILTO:Keith@Poolside.Tech
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250923T203439Z
LAST-MODIFIED:20260105T232512Z
UID:3922-1768387500-1768392900@midampool.com
SUMMARY:Modern Lighting: Boosting Profits in New Builds and Service Markets
DESCRIPTION:Unlock the full profit potential of every backyard project. This session explores how lighting is no longer just an afterthought; it’s a strategic driver for both revenue and design appeal. Discover how to turn underutilized zones like water features\, landscape lighting\, and strip lighting into premium upgrade opportunities. We will dive into today’s most advanced lighting controls\, from app-based systems to fully integrated automation platforms\, giving you the flexibility to offer tailored solutions for every homeowner. Learn how to create multi-zone lighting environments with intuitive\, single-touch control\, and how to position these options to win in both the new construction and service/retrofit markets.
URL:https://midampool.com/event/modern-lighting-boosting-profits-in-new-builds-and-service-markets/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Pal-lighting.jpeg
ORGANIZER;CN="Kyle Trepp%2C PAL Lighting":MAILTO:kyle@pallighting.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250922T230523Z
LAST-MODIFIED:20251112T162434Z
UID:3895-1768387500-1768392900@midampool.com
SUMMARY:IntelliFlo3 (IF3) Variable Speed & Flow Pumps
DESCRIPTION:With Carlos Gomez\, Pentair \nDiscover how Pentair’s innovative IF3 Variable Speed and Flow Pump meets the latest Department of Energy (DOE) efficiency standards. This session will guide participants through proper installation and programming techniques to ensure maximum performance\, energy savings\, and compliance—all while working within common equipment pad limitations.
URL:https://midampool.com/event/if3-variable-speed-pumps/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Variable-speed-pump-e1758582643954.jpeg
ORGANIZER;CN="Carlos Gomez%2C Regional Training Manager%2C Pentair":MAILTO:Carlos.Gomez@PENTAIR.COM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250922T224600Z
LAST-MODIFIED:20250922T225150Z
UID:3889-1768387500-1768392900@midampool.com
SUMMARY:Where and How to Advertise Your Pool & Spa Store
DESCRIPTION:With Scott Reynolds\, The Get Smart Group \nPut yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media\, video\, display ads\, and more. \nWhat do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print\, radio\, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement? \nJoin Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours.
URL:https://midampool.com/event/where-and-how-to-advertise-your-pool-spa-store/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/customers-journey.png
ORGANIZER;CN="Scott Reynolds%2C Co-Founder%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250922T222347Z
LAST-MODIFIED:20250925T183911Z
UID:3886-1768387500-1768392900@midampool.com
SUMMARY:Web Connected Devices and the iAquaLink App
DESCRIPTION:With Rocco Russo\, Fluidra \nParticipants will gain practical knowledge on navigating and troubleshooting common challenges with web interfaces. Designed for technicians\, this session provides a deeper understanding of how web-based automation systems operate and how to apply them effectively in the field. The course will also discuss Jandy’s iAquaLink app\, offering hands-on insights into its functions and best practices for successful use.
URL:https://midampool.com/event/web-connected-devices/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Fluidra-Automation.jpg
ORGANIZER;CN="Rocco Russo%2C Sr Regional Trainer%2C Fluidra":MAILTO:RRusso@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250922T204109Z
LAST-MODIFIED:20250925T183524Z
UID:3880-1768387500-1768392900@midampool.com
SUMMARY:Selling\, Measuring and Installing Vinyl Liners
DESCRIPTION:With Marc Cornely\, Merlin Industries \nIn this seminar\, Marc will explain all aspects of vinyl liners\, from selling to installing so your project is stress-free\, profitable\, and done right the first time. He will discuss how to measure accurately and efficiently\, how to best prep the pool\, and how to install the liner as easily as possible. In addition\, he will address options for dealing with groundwater issues\, the effects of water chemistry\, and wrinkle problems when installing a vinyl liner.
URL:https://midampool.com/event/selling-measuring-and-installing-vinyl-liners/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Merlin-liner-install.jpeg
ORGANIZER;CN="Marc Cornely%2C Merlin Industries":MAILTO:marc@merlinindustries.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250922T175054Z
LAST-MODIFIED:20250922T175120Z
UID:3876-1768387500-1768392900@midampool.com
SUMMARY:Sanitation vs Oxidation & How We Overtask Chlorine 301
DESCRIPTION:With Melissa Bushey\, API \nLearn the various types of pool water contaminants\, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the products that remedy them as well prevent re-occurrence. Gain a broader understanding of fully burdened service call costs and how maintenance for techs and DIY pool owners simplify inventory and minimize training.
URL:https://midampool.com/event/sanitation-vs-oxidation-how-we-overtask-chlorine-301/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/api-water.jpeg
ORGANIZER;CN="Melissa Bushey%2C API Water":MAILTO:mbushey@apiwater.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20250919T151611Z
LAST-MODIFIED:20250919T152214Z
UID:3729-1768387500-1768392900@midampool.com
SUMMARY:Efficient Installation & Operation of Small Footprint Gas Pools
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of gas heaters using the WAGES method (Water\, Air\, Gas\, Electric & Spacing). Participants will learn how to ensure proper water flow to heaters\, fresh air requirements for proper combustion and ventilation\, how to properly size gas lines and how to test gas pressures using appropriate tools\, how to properly wire heaters for power and test power supply\, and how to ensure a safe installation as to clearances from structures and other equipment.  All attendees will have the chance to win a FREE digital gas monometer!
URL:https://midampool.com/event/efficient-installation-operation-of-small-footprint-gas-pools/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Raypak-gas-heater-2.jpeg
ORGANIZER;CN="Brian Miller%2C Regional Service & Training Manager%2C Raypak":MAILTO:Brian.Miller@Rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T104500
DTEND;TZID=UTC:20260114T121500
DTSTAMP:20260403T191348
CREATED:20241220T115027Z
LAST-MODIFIED:20250925T175714Z
UID:3091-1768387500-1768392900@midampool.com
SUMMARY:Hot Water Chemistry
DESCRIPTION:With Paul Gillio\, Solenis-  \nThis course will cover the factors that affect hot water management including filtration\, chemistry and disinfection. Emphasis will be placed on the stresses created by hot\, turbulent water and its effects on bathers\, bather comfort\, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes.
URL:https://midampool.com/event/hot-water-chemistry-2/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Hotwater-chem.jpeg
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T104500
DTSTAMP:20260403T191348
CREATED:20251210T113420Z
LAST-MODIFIED:20260104T233945Z
UID:4192-1768381200-1768387500@midampool.com
SUMMARY:Breaking the Habit: Rethinking Stabilizer/CYA in Modern Pool Care
DESCRIPTION:With Chris Marcano\, ReThink Pool Care \nCYA protects chlorine from sunlight\, but too much of it slows sanitation\, increases chlorine demand\, and creates ongoing service issues. This session explains how CYA truly works\, why overuse is so common\, and how today’s pool pros can maintain cleaner\, more efficient water with fewer headaches. Attendees will learn practical strategies to manage CYA\, boost chlorine performance\, and reduce long-term problems.
URL:https://midampool.com/event/breaking-the-habit-rethinking-stabilizer-cya-in-modern-pool-care/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/12/CYA.jpeg
ORGANIZER;CN="Chris Marcano%2C ReThink Pool Care":MAILTO:Chris@rethinkpoolcare.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260403T191348
CREATED:20250922T173215Z
LAST-MODIFIED:20250923T154528Z
UID:3871-1768381200-1768386600@midampool.com
SUMMARY:Automation and Controllers
DESCRIPTION:With Scott Parker\, Pentair Trainer \nToday’s pool owners expect easy\, app-based control of their pools and spas. This class will cover the fundamentals of automation systems and controllers\, including setup\, programming\, and troubleshooting. Learn how to identify the right system for your customer\, avoid common installation and service mistakes\, and keep equipment running smoothly. We’ll also discuss how automation can increase efficiency for service techs while boosting customer satisfaction and profitability.  The course will also touch on Pentair’s intelliCenter\, offering hands-on insights into its functions and best practices for successful use.
URL:https://midampool.com/event/automation-and-controllers/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/automation.png
ORGANIZER;CN="Scott Parker%2C Trainer%2C Pentair":MAILTO:Scott.Parker@Pentair.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260403T191348
CREATED:20250919T164548Z
LAST-MODIFIED:20250919T164548Z
UID:3739-1768381200-1768386600@midampool.com
SUMMARY:General Pool & Spa Heating
DESCRIPTION:With Rocco Russo\, Fluidra \nParticipants will learn about the varying options available for pool & spa heating. Order of operations troubleshooting and component identification will also be covered. Technicians seeking to understand how heaters work will benefit in attending.
URL:https://midampool.com/event/general-pool-spa-heating/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/pool-spa-heater-fluidra.jpeg
ORGANIZER;CN="Rocco Russo%2C Sr Regional Trainer%2C Fluidra":MAILTO:RRusso@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260403T191348
CREATED:20250919T144452Z
LAST-MODIFIED:20250919T144524Z
UID:3717-1768381200-1768386600@midampool.com
SUMMARY:Video First: How to Drive Sales & Scale Trust in a Visual-First World
DESCRIPTION:Pam Vinje\, Small Screen Producer- \nVideo isn’t just content — it’s your silent salesperson\, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey.  From lifestyle clips\, to user-generated content to AI-powered demos and video podcasts\, you’ll walk away knowing exactly what to create\, where to share it\, and how to use video smarter in 2026.\n\nObjectives:\nBy the end of this session\, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical\, high-impact ways. Here’s what we’ll cover:\n1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract\, nurture\, and convert your ideal customers.\n2. Learn the three essential stages of video creation—pre-production\, production\, and post-production—with real-world guidance on how to plan\, shoot\, and polish your videos without stress or overthinking.\n3. Discover how to create a multi-platform video strategy\, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube\, Instagram\, Facebook\, LinkedIn\, your website\, email\, and more.\n4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort.
URL:https://midampool.com/event/video-first-how-to-drive-sales-scale-trust-in-a-visual-first-world/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/video-Production.jpeg
ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260403T191348
CREATED:20250918T205059Z
LAST-MODIFIED:20250925T175158Z
UID:3707-1768381200-1768386600@midampool.com
SUMMARY:How to Service Auto-Covers & Make Money Doing it!
DESCRIPTION:With Joe Keyes\, Coverstar Central \nJoin us for 90 minutes of Auto Cover Fun! \nLearn the key differences in servicing multiple auto cover manufacturers so you can work confidently across brands. We’ll cover how to properly order replacement fabrics (and avoid costly mistakes)\, as well as best practices for cleaning and maintaining fabrics to extend their life. You’ll also discover how to turn routine maintenance into a profitable service offering for your business!
URL:https://midampool.com/event/how-to-service-auto-covers-make-money-doing-it/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/09/auto-cover-coverstar.png
ORGANIZER;CN="Joe Keyes%2C Manager of Inside Sales & Support%2C Coverstar Central":MAILTO:joe@coverstarcentral.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T090000
DTEND;TZID=UTC:20260114T103000
DTSTAMP:20260403T191348
CREATED:20250917T192617Z
LAST-MODIFIED:20251105T202447Z
UID:3686-1768381200-1768386600@midampool.com
SUMMARY:Proper Inground Spa Jet Hydraulic Design in a Variable Speed World
DESCRIPTION:With Scott Roodbergen\, Waterway Plastics \nProperly sizing spa jet plumbing and pumps comes down to understanding a few key hydraulic rules and formulas. In this class\, students will learn—step by step—how to design and calculate the right plumbing and pump size for spa jet systems in inground gunite\, fiberglass\, or vinyl liner applications\, explained in easy-to-understand terms.
URL:https://midampool.com/event/proper-inground-spa-jet-hydraulic-in-a-variable-speed-world/
LOCATION:Lucas Oil Stadium Classrooms\, Indianapolis\, IN\, United States
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2025/09/Spa-jet-.jpeg
ORGANIZER;CN="Scott Roodbergen%2C Director of Sales%2C Waterway Plastics":MAILTO:ScottR@Waterwayplastics.com
END:VEVENT
END:VCALENDAR