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PRODID:-//Mid America Show - Pool and Aquatics Training and Conferences - ECPv6.3.3.1//NONSGML v1.0//EN
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X-WR-CALNAME:Mid America Show - Pool and Aquatics Training and Conferences
X-ORIGINAL-URL:https://midampool.com
X-WR-CALDESC:Events for Mid America Show - Pool and Aquatics Training and Conferences
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T090000
DTEND;TZID=UTC:20250206T103000
DTSTAMP:20260403T235457
CREATED:20250130T165440Z
LAST-MODIFIED:20250130T165625Z
UID:3350-1738832400-1738837800@midampool.com
SUMMARY:Advanced Lighting Design
DESCRIPTION:With Morgan Bruce and John Seratt\, PAL Lighting  \nLearn how to maximize not only pool lighting\, but water features\, perimeter\, and landscape options! Hear about cutting edge control methods that allow for individual zoning and complete control of color options. Learn about syncing backyard lighting to high end automation or simply control all your zones with a singular touch point. \nHelp the attendee learn different ways to add lighting into their projects that go beyond the pool and encompass the entire backyard. \nVarious methods to incorporate lighting throughout your backyard\, not limited to just the pool area.
URL:https://midampool.com/event/advanced-lighting-design/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2025/01/PAL-lighting.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T090000
DTEND;TZID=UTC:20250206T103000
DTSTAMP:20260403T235457
CREATED:20250123T142516Z
LAST-MODIFIED:20250123T142516Z
UID:3335-1738832400-1738837800@midampool.com
SUMMARY:How to be Profitable with Auto-Cover Service (repeat from Wed)
DESCRIPTION:With Davide Lowe\, Coverstar Central – \nAre servicing Auto Covers really worth it? If you know how to properly service them\, they are! Learn how your company can be profitable from servicing auto-covers.  We will review all the different wearable parts\, cleaning\, and maintenance. We will discuss how to sell\, order\, and install replacement fabrics.  5-10 minutes at the end for Q&A.
URL:https://midampool.com/event/how-to-be-profitable-with-auto-cover-service-repeat-from-wed-2/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Auto-pool-cover.jpg
ORGANIZER;CN="David Lowe%2C Coverstar Central":MAILTO:david@coverstarcentral.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250206T090000
DTEND;TZID=UTC:20250206T103000
DTSTAMP:20260403T235457
CREATED:20241220T141443Z
LAST-MODIFIED:20241226T122849Z
UID:3112-1738832400-1738837800@midampool.com
SUMMARY:Practical Application of UV Ozone
DESCRIPTION:With Michael Falzer\, Aqua Company \nWhat is UV Light and how does it disinfect? Learn how UV Light-Ozone can be added to the filtration system to help disinfect the pool water and how you can present it as a benefit to the pool owner. Is UV hard to install? Is it safe for people? Does UV-Ozone effect PH or other readings? What is the cost? Learn the answers along with other aspects of UV Light Disinfection and how it can save up to 50% of chlorine use without harmful side effects.
URL:https://midampool.com/event/practical-application-of-uv-ozone/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/UV-Ozone.png
ORGANIZER;CN="Michael Falzar%2C Aquacomfort Water Group":MAILTO:mfalzer@aquacomfort.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T104500
DTEND;TZID=UTC:20250205T121500
DTSTAMP:20260403T235457
CREATED:20241227T220522Z
LAST-MODIFIED:20250130T165934Z
UID:3192-1738752300-1738757700@midampool.com
SUMMARY:How to Sell\, Measure\, and Install Safety Covers
DESCRIPTION:With Marc Cornely\, Merlin Industries \nSafety is an important component to any pool. But getting a good fit on a safety cover requires accurate dimensions of the pool. Despite the seeming simplicity of the concept\, it’s easy to get something wrong and end up with a poorly fitting or worse yet\, unsafe safety cover! This seminar will teach you how to measure correctly end up with the perfect fit\, every time and then take it one step beyond: Selling the need for a Safety Cover to your customer. \nStudents will learn how to measure unusual pool shapes for safety covers using AB measuring as well as how to install anchors in various surfaces (paver\, concrete\, brick\, etc). Additionally\, students will learn how to install anchors on vertical walls and natural rock adjacent to a pools. Students will leave the seminar with an understanding of how to adjust the fit of the cover so that it is safe and secure in all weather conditions.\n 
URL:https://midampool.com/event/how-to-be-profitable-with-auto-cover-service-repeat-from-wed/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/safetycovers.png
ORGANIZER;CN="Marc Cornely%2C Merlin Industries":MAILTO:marc@merlinindustries.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T104500
DTEND;TZID=UTC:20250205T121500
DTSTAMP:20260403T235457
CREATED:20241227T215411Z
LAST-MODIFIED:20241227T215612Z
UID:3183-1738752300-1738757700@midampool.com
SUMMARY:Mastering Fiberglass Pool Care: The 4 Pillars of Long-Lasting Performance & Protection
DESCRIPTION:With Jonathan Davis\, Thursday Pools- This class is a comprehensive seminar that covers essential knowledge for maintaining a fiberglass pool’s finish and healthy water. Participants will learn tailored water chemistry management for fiberglass pools\, proper cleaning and maintenance techniques\, and strategies to prevent common issues like scaling and surface damage. This seminar equips pool builders and service professionals with the skills to ensure the durability and performance of fiberglass pools.
URL:https://midampool.com/event/mastering-fiberglass-pool-care-the-4-pillars-of-long-lasting-performance-protection-2/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Fiberglass-pool.jpeg
ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T104500
DTEND;TZID=UTC:20250205T121500
DTSTAMP:20260403T235457
CREATED:20241220T121856Z
LAST-MODIFIED:20241226T225736Z
UID:3106-1738752300-1738757700@midampool.com
SUMMARY:Opening and Closing with LSI
DESCRIPTION:With Shaun Malhall\, Orenda \nOpening and closing a pool is much more than just installing a cover and adding chemicals. The balance of the LSI during the colder climate is critical to avoid deterioration of the finish and the different parts of the pool equipment. In contrast setting up the right chemistry for when it’s time to open the pool\, and managing the proper chemicals will help having a successful season during the summer.\nObjectives:\n-Learn how and when is time to close and open a pool following an LSI focused strategy\n-Identify possible problems or mistakes during the processes and learn how to navigate them\n-Recognize the special importance of pool care during the winter
URL:https://midampool.com/event/opening-and-closing-with-lsi/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/LSI.png
ORGANIZER;CN="Shaun Malhall%2C Orenda":MAILTO:ShaunMulhall@hasa.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T104500
DTEND;TZID=UTC:20250205T121500
DTSTAMP:20260403T235457
CREATED:20241220T121524Z
LAST-MODIFIED:20241220T152019Z
UID:3101-1738752300-1738757700@midampool.com
SUMMARY:Avoiding Algae\, What You Need to Know
DESCRIPTION:With John Weber\, Biolab \nAlgae is an important part of our planet’s ecosystem\, just don’t invite them over to your pool party.  Understanding algae becomes increasingly more important in our attempts to eliminate it from our pools.  We will explore how algae gets into pools\, examine whether our current classification system is appropriate\, and look at ways in which we can prevent and mitigate the effects on our pools.  We will show how new research in this area is uncovering surprising new details about what we thought we knew about algae in pools and in our approach to eliminate them.
URL:https://midampool.com/event/avoiding-algae-what-you-need-to-know/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Algae.jpg
ORGANIZER;CN="John Weber%2C Biolabs":MAILTO:John.Weber@biolabinc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T104500
DTEND;TZID=UTC:20250205T121500
DTSTAMP:20260403T235457
CREATED:20241220T121138Z
LAST-MODIFIED:20241227T215746Z
UID:3096-1738752300-1738757700@midampool.com
SUMMARY:Gas Fired Pool & Spa Heaters
DESCRIPTION:With Jack Zurich\, Fluidra   \nEveryone loves swimming in a heated pool with a range of pool heating systems. Gas heaters are the perfect choice for extending the swimming season and making the most of your pool\, even in the colder months. However\, they need to work correctly in order to be effective and efficient. This presentation will cover gas heater liability\, heater types\, best installation practices and basic troubleshooting.
URL:https://midampool.com/event/chlorine-generators/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/Gas-Pool-Spa-Heaters.png
ORGANIZER;CN="Jack Zurich%2C Fluidra":MAILTO:JZurich@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T090000
DTEND;TZID=UTC:20250205T103000
DTSTAMP:20260403T235457
CREATED:20241227T215142Z
LAST-MODIFIED:20241230T225133Z
UID:3180-1738746000-1738751400@midampool.com
SUMMARY:Maximizing ROI with Google Ads: Proven Strategies for 2025
DESCRIPTION:Maximize ROI with Google Ads: Proven Strategies for 2025\nAs digital advertising evolves\, staying ahead with Google Ads strategies is more important than ever. In Maximize ROI with Google Ads: Proven Strategies for 2025\, participants will gain insights into how to adapt their campaigns to the changing digital landscape. This session will provide actionable techniques to craft high-performing campaigns\, optimize budgets\, and measure success effectively in the year ahead. From understanding the impact of AI to leveraging data for precision targeting\, attendees will leave equipped with tools to maximize their ad spend.\n\nThe class begins with an overview of the 2025 advertising landscape\, highlighting trends such as voice search\, evolving algorithms\, and the power of AI-driven automation. Participants will learn how to create compelling ad copy\, use advanced audience segmentation\, and implement innovative bidding strategies. The session also covers the integration of Performance Max campaigns and Google Analytics 4 to ensure campaigns are data-driven and impactful.\n\nBy the end of the session\, attendees will have a robust understanding of how to maximize ROI with Google Ads in 2025. With a focus on real-world applications\, this class empowers businesses to stay competitive\, adapt to industry shifts\, and make the most of every dollar spent on their advertising efforts.
URL:https://midampool.com/event/maximizing-roi-with-google-ads-proven-strategies-for-2025/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/ROI-Google.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T090000
DTEND;TZID=UTC:20250205T103000
DTSTAMP:20260403T235457
CREATED:20241219T232207Z
LAST-MODIFIED:20241227T221550Z
UID:3082-1738746000-1738751400@midampool.com
SUMMARY:How to be Profitable with Auto-Cover Service
DESCRIPTION:With Davide Lowe\, Coverstar Central – \nAre servicing Auto Covers really worth it? If you know how to properly service them\, they are! Learn how your company can be profitable from servicing auto-covers.  We will review all the different wearable parts\, cleaning\, and maintenance. We will discuss how to sell\, order\, and install replacement fabrics.  5-10 minutes at the end for Q&A. \n 
URL:https://midampool.com/event/how-to-be-profitable-with-auto-cover-service/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Auto-pool-cover.jpg
ORGANIZER;CN="David Lowe%2C Coverstar Central":MAILTO:david@coverstarcentral.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T090000
DTEND;TZID=UTC:20250205T103000
DTSTAMP:20260403T235457
CREATED:20241219T231249Z
LAST-MODIFIED:20241226T174517Z
UID:3076-1738746000-1738751400@midampool.com
SUMMARY:Automation- Embracing the Future of Pool Management
DESCRIPTION:With Jack Zurich\, Sr Regional Training Manager\, Fluidra \nContrary to popular belief\, automating a pool doesn’t require advanced technical know-how. Most pool automation products are designed for user-friendliness and a simple connection process to a network. Sounds simple right? Not so fast! For all systems of the pool to work together they must first be properly installed and connected by the pool tech. Take the guessing and stress out of automating customers’ pools by thoroughly understanding the steps in automating any pool! \n 
URL:https://midampool.com/event/automation-embracing-the-future-of-pool-management/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://midampool.com/wp-content/uploads/2024/12/Automation.png
ORGANIZER;CN="Jack Zurich%2C Fluidra":MAILTO:JZurich@fluidra.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250205T090000
DTEND;TZID=UTC:20250205T103000
DTSTAMP:20260403T235457
CREATED:20241219T225914Z
LAST-MODIFIED:20241227T221703Z
UID:3070-1738746000-1738751400@midampool.com
SUMMARY:Fighting Stains  & Scale- Above and Below the Water Line
DESCRIPTION:With Jim Sturick\, Jack’s Magic-This class will dive into how to identify the causes of staining and scaling in pools- and how to remove them. Participants will also discover the magic to preventing these stains in the future\, without draining the pool or damaging your equipment! Ideal for industry professionals of all levels. This class will enhance your skill and help your customers to have a sparking pool all season long!
URL:https://midampool.com/event/fighting-stains-scale-above-and-below-the-water-line/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://midampool.com/wp-content/uploads/2024/12/Pool-Stains.jpeg
ORGANIZER;CN="Jim Sturick%2C Jack's Magic":MAILTO:jims@jacksmagic.com
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