Mid America Show - Pool and Aquatics Training and Conferences

Increasing Profits & Water Care Expertise through Speciality Chemicals
2026-01-15 10:45 - 12:15 UTC | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
With Steve Arb, Manager of Training, NC Brands
For forward-thinking businesses, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance, increased profitability, and enhanced customer satisfaction.
Why Specialty Chemicals?
Unlike commodity chemicals, specialty chemicals are engineered for targeted performance, precision, and value. Their benefits go beyond basic treatment—they optimize systems, reduce downtime, and extend equipment life, all while improving the quality and consistency of water.

IntelliFlo3 (IF3) Variable Speed & Flow Pumps (in espanol)
2026-01-15 10:45 - 12:15 | Lucas Oil Stadium Classrooms, Indianapolis, IN, United States
Aprender los requisitos del Departamento de Energia (DOE) de la bomba IF3 de velocidad y flujo variable (IF3 Variable Speed Pumps Spanish version)
Con Carlos Gomez, Pentair Trainer
Los participantes aprenderan a como instalar y programar la bomba IF3 para obtener el maximo rendimiento y mantener la maxima eficiencia

Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales, Marketing, and Operations
2026-01-15 10:45 - 12:15
Phillip Beckermann, IMP Digital
This 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states, you’ll discover how to leverage AI tools for marketing content creation, customer service automation, data-driven decision-making, and enhanced search visibility. Led by industry expert Phil Beckermann, the session includes hands-on examples of AI video creation (SORA2, VEO3), social media graphics, business analytics, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories, implementation guides, and video tutorials—everything you need to start implementing AI in your business immediately.
